Getting all of this along series just who the excessively high-value consumer for dating software was: an over-30, city-dwelling guy. From the other end in the spectrum, a young, nation girl won't increase ARPU for Tinder.
With this records, an evident prices method gift suggestions itself-dynamic rates. Matchmaking applications could pull in this data and current costs for superior tiers accordingly. With this data:
Both people would become a product or service they really want at a cost they really want. After Ca, this avenue of prices to improve ARPU is off-limits.
Without powerful pricing, features become exactly how internet...